Sarah McElwee featured in Target Marketing

DATACORE Marketing VP of Response Services, Sarah McElwee was recently featured in Target Marketing for her article that discusses outbound telemarketing’s place in  modern lead nurturing.

Outbound telemarketing’s place in modern lead nurturing

If you’ve been playing Buzzword Bingo at any time during the past 12 months, you know you can score the easy win with “social media,” “digital marketing” or even “tweet.” If social media is so wonderful, why would B-to-B marketers want to continue with the more traditional model of making outbound telephone calls? Is outbound telemarketing still a viable option for driving business marketing success?

While it might seem an easy fix to cut a more expensive channel such as outbound telemarketing, the intrinsic value and potential for ROI continues to make it an effective choice for B-to-B marketers today…Read More »

DATACORE Featured in DM News – Battle of the Brands

DATACORE Marketing Director of Strategy, Chase Cornett was recently featured for his review of Auto Zone and Pep Boys digital marketing efforts in Direct Marketing News. The Battle of the Brands feature evaluates two competing brands in the areas of brand content, email, innovation, online and social media.

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What’s the best email frequency?

Submitted By: Erin Sass, Director of Digital Marketing

Erin is asked every day: ”What is the best email frequency? How often is too often?” and her answer is invariably, “It depends.” Find out why she is right by reading this article by Blue Sky Factory:

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